Victoria Beckham has just signed on to model for Giorgio Armani’s Emporio Armani women’s underwear collection.
“Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our underwear business,” Mr. Armani said earlier today.
Posh’s ad campaign will be plastered on posters, billboards and in glossy magazines everywhere in early 2009. Fashion photographers Mert Alas and Marcus Piggott will be shooting the ads. (They’re the same team who shot David Beckham’s hypnotizing Armani underwear ads.)
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