David & Victoria Beckham Backstage Emporio Armani Underwear FW 2010

Giorgio Armani is pleased to unveil new images from Emporio Armanis Autumn/Winter 2009-10 underwear campaign featuring David and Victoria Beckham photographed together.

The new advertising campaign was shot in Milan, once again by renowned fashion photographers Mert Alas and Marcus Piggott, and will appear in fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo, from July 2009 onwards.

Victoria Beckham to Model Giorgio Armani Underwear

Victoria Beckham has just signed on to model for Giorgio Armani’s Emporio Armani women’s underwear collection.

“Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our underwear business,” Mr. Armani said earlier today.

Posh’s ad campaign will be plastered on posters, billboards and in glossy magazines everywhere in early 2009. Fashion photographers Mert Alas and Marcus Piggott will be shooting the ads. (They’re the same team who shot David Beckham’s hypnotizing Armani underwear ads.)

Megan Fox in Armani Underwear

Megan Fox is the new face of Emporio Armani Women’s Underwear and Armani Jeans, and the just-released images of her spring ad campaigns are hot!

In our ongoing coverage of geek goddess Megan Fox we have a treat for you. Armani just emailed us the first photos of Megan Fox appearing in the official worldwide advertising campaigns for Emporio Armani Women’s Underwear and Armani Jeans. As reported last October, Megan Fox signed a deal to become the worldwide face for Emporio Armani Underwear and Armani Jeans for 2010.
Megan Fox in Armani Underwear


The first advertising campaigns featuring Megan Fox, for both Emporio Armani Underwear and Armani Jeans, were shot on location in Los Angeles by renowned fashion photographers Mert Alas and Marcus Piggott, and will roll out starting in February around the world in fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
Megan Fox in Armani Underwear


Giorgio Armani said, "Megan is young and sexy and has a lot of spirit. Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections".

Starting today, Armani is supposed to release more Megan Fox photos exclusively to Emporio Armani fans on their official Facebook page ARMANI. See the Megan Fox Photos we got here.